Consumer Interest - Dimensions and Policy Implications

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

Sommario

1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.

Info autore

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.

Riassunto

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

Dettagli sul prodotto

• Autori: J D Forbes, J. D. Forbes, J.d. Forbes, Forbes J. D.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 26.11.2014
• EAN: 9781138838192
• ISBN: 978-1-138-83819-2
• Pagine: 350
• Serie: Routledge Library Editions: Consumer Behaviour; Routledge Library Editions: Consumer Behaviour
• Categorie: Saggistica > Psicologia, esoterismo, spiritualità, antroposofia > Psicologia applicata; Scienze sociali, diritto, economia > Economia > Altro; Scienze umane, arte, musica > Psicologia > Psicologia applicata; Market research, PSYCHOLOGY / Industrial & Organizational Psychology, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, Occupational and industrial psychology, Sales and marketing, Advertising;Marketing