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"Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief inpublic relations is crucial to further understanding the man, the general, and the president"--Provided by publisher.
Sommario
Chapter 1: Introduction
Chapter 2: Public Opinion Wins Wars
Chapter 3: Pennsylvania Avenue Meets Madison Avenue
Chapter 4: The Presidential News Conference
Chapter 5: A New Kind of Press Secretary
Chapter 6: Breaking the Glass Ceiling
Chapter 7: The Selling of America
Chapter 8: Conclusion
Info autore
By Pam Parry - Foreword by Mary Jean Eisenhower
Riassunto
Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.
