Engaged Journalism - Connecting With Digitally Empowered News Audiences

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

Sommario

Foreword, by Mark Briggs
Preface
Acknowledgments
List of Interviews
Introduction: Why Engagement Matters
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
2. News as Conversation: Not Just Informing but Involving the Audience
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
Conclusion
Notes
References
Index

Info autore

Jake Batsell

Riassunto

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

Dettagli sul prodotto

• Autori: Jake Batsell, Jake (Southern Methodist University) Batsell, Batsell Jake
• Editore: Columbia University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.02.2015
• EAN: 9780231168359
• ISBN: 978-0-231-16835-9
• Pagine: 232
• Dimensioni: 140 mm x 210 mm x 15 mm
• Serie: Columbia Journalism Review Books; Columbia Journalism Review Books
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Giornalismo; Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, SOCIAL SCIENCE / Media Studies, Society & culture: general, BUSINESS & ECONOMICS / Industries / Media & Communications, Writing and editing guides, News media and journalism, Media studies: Journalism