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The present era is the era of information and knowledge revolution. Many electronic resources are available in the library. The increase in information available on the web has affected information seeking behaviour. Innumerable types of information, in a large variety of containers and in many different locations, are all available in one place. In the modern society, the types of information and the media, which present them, have become manifold and multifarious, offering people a vast selection. It is a universal assumption that man was born innocent or ignorant and should actively seek knowledge. Information seeking is thus a natural and necessary mechanism of human existence. Information seeking behaviour is the purposive seeking for information as a consequence of a need to satisfy some goal
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Dr. Nayakanti Maddaiah is presently working as Lecturer in Library and Information Science in SVA Govt. Degree College for Men, Srikalahasthi, Chittor(Dt), Andhra Pradesh, India. He has 10 research papers to his credit and attended National and International conferences and also organized good number of workshops / seminars at various levels.
