Business in Action with MyBizLab, Global Edition

For courses in Introduction to Business
This package includes MyBizLab®

An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.


Teaching and Learning Experiences
Use a program that presents a better teaching and learning experience—for you and your students.

• Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material.
  
• Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
  
• Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.
  
• Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
  

This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Sommario

Preface 
Prologue: Using This Course to Help Launch Your Career 
Part 1    Setting the Stage: The Business of Business 
  1   Developing a Business Mindset 
  2   Understanding Basic Economics 
  3   The Global Marketplace 
  4   Business Ethics and Corporate Social Responsibility 
Part 2    Building the Framework: Business Ownership and Entrepreneurship 
  5   Forms of Ownership 
  6   Entrepreneurship and Small-Business Ownership 
Part 3    Guiding the Enterprise: Leadership, Organization, and Operations 
  7   Management Roles, Functions, and Skills 
  8   Organization and Teamwork 
  9   Production Systems  
Part 4    Supporting the Workforce: Motivation and Human Resources 
  10   Employee Motivation 
  11   Human Resources Management 
  12   Labor Relations 
Part 5    Satisfying the Customer: Marketing, Sales, and Customer Support 
  13   The Art and Science of Marketing 
  14   Product and Pricing Strategies 
  15   Distribution and Marketing Logistics 
  16   Customer Communication 
Part 6    Managing the Money: Accounting and Financial Resources 
  17   Financial Information and Accounting Concepts 
  18   Financial Management 
  19   Financial Markets and Investment Strategies 
  20   The Money Supply and Banking Systems 
 
Appendixes
  Appendix A Business Law 
  Appendix B Risk Management 
  Appendix C Information Technology 
  Appendix D Personal Finance: Getting Set for Life 

Riassunto

For courses in Introduction to Business
This package includes MyBizLab®

An introduction to business text can be comprehensive without being overly complex and overwhelming—and this text proves it! Business in Action, Seventh Edition is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

 
Teaching and Learning Experiences
Use a program that presents a better teaching and learning experience—for you and your students.

• Use an objective-driven structure to help students learn and retain information: Every chapter is organized into six segments and paired with clear learning objectives to help students retain complex material.
  
• Build skills, awareness, and insight with strong pedagogy tools: Reinforce key introductory business concepts with end-of-chapter materials, Behind the Scenes chapter-opening vignettes, critical thinking questions, and case studies.
  
• Extend the value of your textbook with multimedia content: The unique Real-Time Updates system automatically provides weekly content updates, including interactive websites, podcasts, PowerPoint presentations, online videos, PDFs, and articles.
  
• Personalize learning with MyBizLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBizLab.
  

This package includes MyBizLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

MyBizLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Dettagli sul prodotto

• Autori: Courtland Bovee, Courtland L Bovee, Courtland L. Bovee, John Thill, John V. Thill
• Editore: Pearson Academic
• Lingue: Inglese
• Formato: Prodotto multimediale
• Pubblicazione: 05.09.2024
• EAN: 9781292077178
• ISBN: 978-1-292-07717-8
• Dimensioni: 215 mm x 275 mm x 20 mm
• Peso: 1184 g
• Serie: Pearson; Pearson
• Categorie: Libri scolastici > Libri per scuole e istituti professionali; Scienze sociali, diritto, economia > Economia > Management