Innovation Management

Zusammenfassung Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.

Dettagli sul prodotto

• Autori: Allan Afuah, Allan (University of Michigan Business School) Afuah, Afuah Allan
• Editore: Oxford University Press
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.05.2003
• EAN: 9780195142303
• ISBN: 978-0-19-514230-3
• Pagine: 400
• Dimensioni: 170 mm x 250 mm x 24 mm
• Categorie: Guide e manuali > Diritto, professione, finanze; Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Research & Development, business strategy, Research & development management, Research and development management