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Zusatztext "...well-written! easy to read! and easy to understand without the need of a strong background in statistics. ...an excellent resource for tourism practitioners and government policy makers...[and] graduate or senior undergraduate tourism students." - Journal of Travel & Tourism Marketing"This book's broad survey of methods and strategies for forecasting tourism demand will assist tourism and hospitality managers in identifying these coming challenges and in preparing to take advantage of them." - J.W. Marriott Jr.! Chairman and Chief Executive Officer! Marriott International! Washington"Dr Frechtling's book is both a primer and an advanced source on the art and science of tourism forecasting and methods and strategies for their use." - Bjorn Hanson Ph.D! Global Industry Partner - Hospitality & Leisure! PricewaterhouseCoopers! LLP"Tourism is one of the largest and fastest growing segments of our economy. This book is an essential companion and practical guide for those who are required to forecast passenger demand." - David Swierenga! Chief Economist! Air Transport Association! Washington D.C."Forecasting Tourism Demand: Methods and Strategies is the right book at the right time ... I would recommend [it] to every researcher around the world exploring the development of tourism satellite accounting systems." - Richard R. Miller! Vice President! Research and Economics World Travel & Tourism Council"...I now have a book that I and other professional researchers can use and apply in a variety of circumstances! markets and tourism components ... Utilizing the methodologies outlined in this book has made our forecasts more adaptable to changes in the environment! easier to explain and! quite simply! more accurate." - Randy Smith! Chief Executive Officer! Smith Travel Research! Tennessee"The book [is] an excellent text for beginning students learning forecasting and is a good overview for the practitioner." - Darryl Jenkins! Director! The Aviation Institute! The George Washington University! Washington D.C. Informationen zum Autor Douglas C. Frechtling Klappentext The tourism industry has experienced a boom over the years! and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting! this book guides the reader through each method! highlights its strengths and weaknesses and explains how it can be applied to the industry. Zusammenfassung The tourism industry has experienced a boom over the years, and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting, this book guides the reader through each method, highlights its strengths and weaknesses and explains how it can be applied to the industry. Inhaltsverzeichnis Introduction; Alternative forecasting methods and evaluation; The tourism forecasting process; Basic extrapolative methods and decomposition; Intermediate extrapolative methods; An advanced extrapolative method; Causal models: regression analysis; Causal methods: structural models; Qualitative forecasting methods; Conclusion. ...
