Hooked - How to Build Habit-Forming Products

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Info autore

Nir Eyal is the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Riassunto

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Relazione

Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. Financial Times Business Education

Dettagli sul prodotto

• Autori: Ni Eyal, Nir Eyal, Eyal Nir, Ryan Hoover
• Editore: Portfolio Penguin UK
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 06.11.2014
• EAN: 9780241184837
• ISBN: 978-0-241-18483-7
• Pagine: 256
• Dimensioni: 138 mm x 207 mm x 25 mm
• Serie: Portfolio
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Product Design, Entrepreneurship, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Sales & Selling / General, PSYCHOLOGY / Psychopathology / Compulsive Behavior, Mobile phone technology, Business innovation, business strategy, Research & development management, Behavioural theory (Behaviourism), Sales & marketing, Cognition and cognitive psychology, Impact of science & technology on society, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Digital or internet economics, Online safety and behaviour, Research and development management, Mobile phones: consumer/user guides