Strategic Management of E-Business

Inhaltsverzeichnis Preface to the second edition.Preface to the first edition.About the Author.Chapter 1. Introduction to E-Business.Chapter 2. The Basics of E-Business Technology.Chapter 3. The Markets for Electronic Commerce.Chapter 4. E-Marketing.Chapter 5. The Economics of E-Business.Chapter 6. Analysing the Industry Impacts of E-business.Chapter 7. Developing an E-Business Strategy.Chapter 8. Implementing an E-Business Strategy.Chapter 9. Public Policy Issues.Chapter 10. Future Trends.

Dettagli sul prodotto

• Autori: Stephen Chen
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 08.10.2004
• EAN: 9780470870730
• ISBN: 978-0-470-87073-0
• Pagine: 384
• Categoria: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie