The Magazine from Cover to Cover

For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.

Dettagli sul prodotto

• Autori: Sammye Johnson, Sammye/ Prijatel Johnson, Patricia Prijatel, Patricia Prijatel, Sammye Johnson
• Editore: Oxford University Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 19.10.2012, ritardato
• EAN: 9780199829842
• ISBN: 978-0-19-982984-2
• Pagine: 400
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Tematiche generali, enciclopedie; LANGUAGE ARTS & DISCIPLINES / Journalism, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, LITERARY COLLECTIONS / General, Reportage & collected journalism, Communication Studies, Reportage, journalism or collected columns, Media, Information & Communication Industries