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Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them. Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions." Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle,
Sommario
Part I: Your Mind with Heraclitus
1. The First Creativity Teacher
2. Heraclitus' Goal: Awaken Our Minds
3. Heraclitus' Life and Times
4. Heraclitus' Method: Search Within
5. Solve Heraclitus' Creative Enigmas
6. How to Use Heraclitus as an Oracle
7. Put on Your Creativity Hat
Part II: The Creative Enigmas of Heraclitus
8. The Cosmos Speaks in Patterns
9. Expect the Unexpected, or You Won't Find It
10. Everything Flows
11. You Can't Step Into the Same River Twice
12. That Which Opposes Produces a Benefit
13. A Wonderful Harmony Is Created When We Join
14. If All Things Turned to Smoke, the Nose Would Become the Discerning Organ
15. The Sun Will not Exceed its Limits, Because the Avenging Furies, Ministers of Justice, Would Find Out
16. Lovers of Wisdom Must Open their Minds to Very Many Things
17. I Searched into Myself
18. Knowing Many Things Doesn't Teach Insight
19. Many Fail to Grasp What's Right in the Palm of their Hand
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Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world. He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck.
