New Public - Professional Communication and the Means of Social Influence

Klappentext New theory bridging Parsons and Habermas analyses society's domination by communications industries. Zusammenfassung Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas! he offers a new discursive theory of social influence in the age of advertising! lobbying! and media manipulation. Inhaltsverzeichnis Part I. Rhetoric and the Integration of Society: 1. Public influence in modern society; 2. Rhetoric and reason; Part II. Influence: 3. Influence: capacity to persuade; 4. Habermas and Parsons: critical issues regarding influence; 5. Public influence: a new paradigm; 6. The differentiation of rhetorical solidarity; Part III. The New Public: 7. The emergence of the New Public: advertising, market research and public relations; 8. Political communication in the New Public; 9. Forums for the redemption of influence; 10. The rhetoric of presentation.

Dettagli sul prodotto

• Autori: Leon H. Mayhew, Leon H. (University of California Mayhew, Mayhew Leon H.
• Editore: Cambridge University Press ELT
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 04.09.1997
• EAN: 9780521484930
• ISBN: 978-0-521-48493-0
• Pagine: 348
• Serie: Cambridge Cultural Social Stud; Cambridge Cultural Social Studies
• Categorie: Scienze sociali, diritto, economia > Sociologia > Teorie sociologiche; Scienze umane, arte, musica > Psicologia > Psicologia teorica; Social Theory, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Sociology / Social Theory, Communication Studies