Africa Rising - How 900 Million African Consumers Offer More Than You Think

Preface           Consumer Safari  x Part I: The African Opportunity 1          Baking Bread in Zimbabwe  3 2          Africa Is Richer Than You Think  29 3          The Power of Africa Two  57 Part II: Realizing the Opportunity 4          Harnessing the Hanouti: Opportunities in Organizing the Market  77 5          Building Mama Habiba an Ice Factory: Opportunities in Infrastructure  105 6          Running with the Cheetah Generation: Opportunities in Africa's Youth Market  127 7          Hello to Nollywood: Opportunities in Media and Entertainment  147 8          Coming Home: Opportunities in the African Diaspora  167 Conclusion      Ubuntu Market  187 Endnotes  221 Acknowledgments  239 Index  247 4-color insert located in the book center

Dettagli sul prodotto

• Autori: Robert Gunther, Vijay Mahajan
• Editore: Prentice Hall
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 21.10.2008
• EAN: 9780132339421
• ISBN: 978-0-13-233942-1
• Dimensioni: 160 mm x 235 mm x 25 mm
• Serie: Wharton School; Wharton School
• Categoria: Scienze sociali, diritto, economia > Economia