International business 4e with grad

Challenging some of the assumptions behind globalization, this book focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. It also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

Dettagli sul prodotto

• Autori: Simon Collinson, Rugman, Alan M. Rugman
• Editore: Financial Times Management
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 21.09.2006
• EAN: 9781405847216
• ISBN: 978-1-4058-4721-6
• Serie: Financial Times; Financial Times
• Categoria: Scienze sociali, diritto, economia > Economia