Principles of marketing with compan

Part I- Marketing And Its Environment 1. Marketing dynamics 2. The European marketing environment Part II- Customers and Markets 3. Consumer behaviour 4. B2B buying behaviour 5. Segmenting markets 6. Marketing information and research Part III- Product 7. Anatomy of a product 8. Product management 9. New product development Part IV-Price 10. Pricing, context and concepts 11. Pricing strategies Part V- Place 12. Marketing channels and logistics 13. Retailers and wholesalers Part VI- Promotion 14. Integrated marketing communication 15. Advertising 16. Sales promotion 17. Personal selling and sales management 18. Direct marketing and exhibitions 19. Public relations and sponsorship Part VII-Marketing Management 20. Strategic Marketing 21. Marketing planning, management and control 22. Services and non-profit marketing 23. International marketing 24. E-marketing and new media

Dettagli sul prodotto

• Autori: Brassington, Dr. Frances Brassington, Frances Brassington, Dr. Stephen Pettitt, Stephen Pettitt
• Editore: Financial Times Management
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.08.2006
• EAN: 9781405846349
• ISBN: 978-1-4058-4634-9
• Dimensioni: 196 mm x 265 mm x 50 mm
• Serie: Financial Times; Financial Times
• Categoria: Scienze sociali, diritto, economia > Economia