Momentum why some firms can deliver

Acknowledgements Preface   Part I: Discovering Momentum Chapter 1- The Power Of Momentum Chapter 2- The Source Of Momentum Chapter 3- The Road To Momentum   Part II: Designing Momentum Chapter 4- Compelling Insights Chapter 5- Compelling Value Chapter 6- Compelling Equity Chapter 7- Power Offer  Design   Part III Executing Momentum   Chapter 8- Power Offer Execution Chapter 9- Vibrant Satisfaction Chapter 10- Vibrant Retention Chapter 11- Vibrant Engagement   Part IV : Total Momentum Chapter 12- Internal Momentum Chapter 13- Momentum Leadership Chapter 14 - Epilogue     Endnotes   Bibliography   Index  

Dettagli sul prodotto

• Autori: Claude Larreche, Jean Claude Larreche, Jean-Claude Larreche
• Editore: Financial Times Management
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.10.2007
• EAN: 9780273712534
• ISBN: 978-0-273-71253-4
• Dimensioni: 162 mm x 240 mm x 24 mm
• Serie: Financial Times Series; Financial Times Series
• Categoria: Scienze sociali, diritto, economia > Economia