Guerilla Marketing

Informationen zum Autor Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Klappentext The book every small-business owner should ownThe book every small-business owner should own Zusammenfassung The book every small-business owner should own

Dettagli sul prodotto

• Autori: Jay Levinson, Jay Conrad Levinson, Levinson Jay
• Editore: Piatkus
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.05.2007
• EAN: 9780749928117
• ISBN: 978-0-7499-2811-7
• Pagine: 384
• Dimensioni: 157 mm x 233 mm x 28 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Small Business, Business ethics and social responsibility, Sales and marketing, Sales and marketing management