Words That Work - It's not What You Say, It's What People Hear

It's Not What You Say, It's What People Hear. A behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for and even what we believe in.

Dettagli sul prodotto

• Autori: Frank Luntz, Frank I. Luntz
• Editore: Hyperion
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 20.03.2007
• EAN: 9781401303082
• ISBN: 978-1-4013-0308-2
• Pagine: 324
• Dimensioni: 155 mm x 233 mm x 22 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Kommunikation, Rede, Redekunst