Food and Beverage Management - 4th Edition

Informationen zum Autor Senior Lecturer in Hospitality and Tourism Management! Programme Leader MA International Hotel and Restaurant Management! London Metropolitan University Klappentext Food and Beverage Management fourth edition has been completely revised! updated and restructured to reflect current practice and teaching. This best selling text has been restructured to fit with semester teaching and includes updated information on all areas especially technology! operations and staffing issues. It provides a complete introduction to this vital area of hospitality management! looking at issues such as: * Sectors within the industry * What is quality and how to manage it * Getting started in the restaurant business * Menu planning * Food and beverage operations and control * Staffing issues including recruiting and turnover * Marketing including public relations and merchandising * Trends and development including franchising and environmental issues Using industry based case studies throughout! each chapter has a user friendly structure including aims! exercises and further study hints. There is also an accompanying website for lecturers conta

Dettagli sul prodotto

• Autori: Bernard Davis, Andrew Lockwood, I. Pantelidis, Ioannis Pantelidis
• Editore: Butterworth Scientific Elsevier
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 15.03.2008
• EAN: 9780750667302
• ISBN: 978-0-7506-6730-2
• Dimensioni: 194 mm x 265 mm x 25 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Gastronomie, Management, Lebensmittel