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Zusatztext 'This book provides a thoughtful treatment of market orientation research! and its applications in the food and agriculture industries. It is a 'must read' for executives in these industries.' - Ajay Kohli! Editor! Journal of Marketing! and Professor of Marketing!Goizueta Business School! Emory University! USA 'This is a unique and valuable set of papers that specifically address applications of market orientation in the context of food and agricultural markets...Clearly! when market-oriented practices are fully and carefully implemented! multiple opportunities for creating customer value are discovered and appropriate routes to exploit them are developed. The results! as the analyses in this book suggest! are win-win opportunities for producers! distributors! retailers! and consumers. This collection of empirical analyses will be valuable to managers as well as to researchers as they both seek to understand the implications of market orientation and the steps to implement it.' - Prof. emeritus John Narver! Michael G. Foster School of Business! University of Washington! USA and Prof. John Slater! College of Business! Colorado State University! USA 'Adam Lindgreen and his colleagues have written a seminal book on the role of market orientation in driving business performance and customer satisfaction in the agribusiness industry. It is a must read for agribusiness executives and academics who are looking to shift their perspective from a supply-side! production model to a demand-side! customer-lead model.' - Dr. Bernie Jaworski! Monitor Executive Development! Los Angeles! USA 'I strongly recommend this book to agribusiness managers looking to improve their market orientation and thus the value of their business.' - Prof. Wesley J. Johnston! Editor! Journal of Business and Industrial Marketing! and Professor of Marketing! J. Mack Robinson College of Business! Georgia State University! USA ''Market Orientation consists of twenty articles by leading scholars Informationen zum Autor Dr. Adam Lindgreen is professor of marketing at Cardiff University. Previously! he was professor of strategic marketing at Hull University Business School! UK. After graduating in engineering! chemistry! and physics! Dr. Lindgreen first finished an MSc in food science and technology at the Technical University of Denmark and is now a European Engineer (EurIng); he then finished an MBA at Leicester University. In 2000! he received his Ph.D. at Cranfield University. He has published widely! and his awards include Industrial Marketing Management's Outstanding Article 2005. His research interests include business and industrial marketing management! consumer behaviour! experiential marketing! and corporate social responsibility. Dr. Martin K. Hingley graduated in agricultural and food marketing from the University of Newcastle upon Tyne; he has an MPhil in marketing from Cranfield University; and a PhD in marketing from the Open University. Dr. Hingley was a reader in marketing and supply chain management at Harper Adams University College! the leading UK university specializing in agri-food business! and is now professor strategic marketing at Lincoln University. He is a visiting fellow to the University of Hull Business School and held a fellowship endowed by Tesco Plc. Dr Hingley has wide business experience in the international food industry and has spent time in provision of market and business analysis with the Institute of Grocery Distribution. He has presented and published widely in applied food industry marketing and supply chain relationship management. He serves on the board of several scientific journals. Dr David Harness holds an undergraduate degree in management from Aston University! an MPhil from Birmingham City University! and a Ph.D. from Huddersfield University. He is currently a senior lecturer in strategic and international marketing at Hull University Business School. His commercial ex...
