Dimensional Selling

Presents a sales approach based on behavioral science to give sales professionals a competitive edge. This book includes information on topics such as how to pinpoint what motivates individual buyers, work effectively with customers by understanding their basic behavior patterns, and plan sales calls that optimize the chances of success.

Dettagli sul prodotto

• Autori: Buzzotta, Victor R. Buzzotta, Robert E. Lefton
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 09.02.2005
• EAN: 9780071447331
• ISBN: 978-0-07-144733-1
• Dimensioni: 160 mm x 240 mm x 26 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Verkauf