Ulteriori informazioni
The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.
Sommario
Acknowledgements; Preface; Part I. Understanding the Context of Europe's Business Environment: 1. Introduction; Part II. The European Union: 2. Origins, development, and institutional framework; 3. Political economy of European integration; Part III. Models of Capitalism and National Business-Government Relations: 4. Market capitalism; 5. Managed capitalism; 6. State capitalism; 7. Eastern Europe; Part IV. Government Policies and Globalization: 8. Promoting business; 9. Regulating business; 10. Globalization and global actors; Part V. Opportunities and Challenges: 11. Industries; 12. The road ahead; Glossary; Index.
Info autore
Terrence R. Guay is Clinical Professor of International Business at the Smeal College of Business at Pennsylvania State University. Prior to earning his PhD, he worked in commercial and international banking as an assistant loan officer. His broad interdisciplinary background shapes his approach to teaching, research, and the writing of this book. At Penn State, Professor Guay teaches undergraduate and MBA international business courses, where he received the Fred Brand, Jr Outstanding Teacher Award - the college's highest honor for teaching. His research focuses on the competition between governments, international organizations, NGOs, and other non-state actors to shape business behavior and the international business environment, with an emphasis on Europe.
Relazione
'This is a clear, comprehensive and incisive look at Europe today and its relevance to global business in the twenty-first century. The author is both eloquent in explaining even the more difficult concepts and judicious in forming conclusions about where Europe stands today in the globalized world. He lucidly explains the leading scholarship in the field and, as importantly, pinpoints its relevance to on-the-ground business practice within the European context. This book will be of great interest to academics, researchers and global business practitioners. It should become the standard textbook for students of modern European business.' Sanford L. Moskowitz, College of Saint Benedict, Saint John's University, Minnesota
