Ulteriori informazioni
Informationen zum Autor Randolph G. Bias is an associate professor in the University of Texas at Austin School of Information. With a Ph.D. in cognitive psychology from The University of Texas at Austin, Bias spent two decades in industry as a human factors professional, addressing software usability for AT&T Bell Labs, IBM, and then BMC Software where he founded and managed the usability department. Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford,Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development . Klappentext With advice from the experts on how to justify time and money spent on usability, this second edition is a fresh and important contribution to the growing literature on HCI management. The book's focus is on providing information on how to analyze and project the return on investment of usability of all types of products, and how to quantify the costs and projected benefits. Presents the tools that enable you to cost-justify the appropriate usability investment. This book includes: actionable ideas for different phases of the software development process; case studies from inside a variety of companies; and ideas from 'the other side of the table'. Inhaltsverzeichnis Introduction 1. Justifying cost-justifying usability 2. Return on investment for usable user-interface design: Examples and statistics Framework 3. A basic framework for cost-justifying usability engineering on Web development projects 4. A business case approach to usability 5.Marketing usability 6. Dot coms Organizational and Design Context 7. Cost-justification of usability engineering: A vendor's perspective 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success 9. Usability science as an independent research service 10. ROI in Human Factors for Web Applications 11. The business case for international user centered design 12. Cost-justification of usability engineering for international Web sites 13. The ROI of accessibility Methods and Approaches 14. Ethnography/Field research at Microsoft 15. Out of the box: Approaches to good initial interface designs; 16. Keystroke level modeling as a cost-justification tool 17. The RITE method 18. Sample size and user testing - how much is enough? 19. Cost-justifying online surveys 20.Cost benefits framework and case studies 21. Want respect? Respect the shareholder: Usability at Sprint 22. Conclusion, wrap-up, next steps ...
Sommario
Introduction
1. Justifying cost-justifying usability
2. Return on investment for usable user-interface design: Examples and statistics
Framework
3. A basic framework for cost-justifying usability engineering on Web development projects
4. A business case approach to usability
5.Marketing usability
6. Dot coms
Organizational and Design Context
7. Cost-justification of usability engineering: A vendor's perspective
8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success
9. Usability science as an independent research service
10. ROI in Human Factors for Web Applications
11. The business case for international user centered design
12. Cost-justification of usability engineering for international Web sites
13. The ROI of accessibility
Methods and Approaches
14. Ethnography/Field research at Microsoft
15. Out of the box: Approaches to good initial interface designs;
16. Keystroke level modeling as a cost-justification tool
17. The RITE method
18. Sample size and user testing - how much is enough?
19. Cost-justifying online surveys
20.Cost benefits framework and case studies
21. Want respect? Respect the shareholder: Usability at Sprint
22. Conclusion, wrap-up, next steps
Relazione
"HCI professionals will repeat quotes with statistics, learn from case studies, and copy chapters for their managers. Thorough & thoughtful, practical & actionable-- readers will be able to put the ideas to work immediately!" -Ben Shneiderman, University of Maryland
"Cost-Justifying Usability" delivers much more than the promise of its title. Each chapter is worth the price of admission! I found more useful ideas and creative thinking in this book than I've come across in one place in years. Moreover, the collection of articles goes far beyond what the book title might suggest: it not only offers the definitive treatment of determining ROI for usability, but also provides a complete overview of usability considerations for getting you there. From specific calculations to help you with extending the business case, to introducing ethnography into the product development process, Cost Justifying Usability offers a treasure of gems for every user-centered design professional." -Dominick J. Dellino, Director of User Research and Testing, Washington Mutual
