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"The Football World Cup is one of the biggest global sporting events. Along with the Summer Olympic Games, the Football World Cup can be truly called a mega-sport event. Both events attract billions of dollars in broadcast and sponsorship contracts and millions of spectators every four years when the events are staged. Nations and cities around the world desperately seek to host both events. By doing so host nations and cities often justify the multi-billion dollar investment required to stage these events on economic development grounds with stated benefits to emerge from urban renewal, transport infrastructure and tourism development.Given the size of the Football World Cup and its economic impact it is surprising that this book is the first attempt tobring leading international mega-sport event researchers together to examine the management and organizational components of the event. Managing the Football World Cup follows in the same path as the editors' previous publication, Managing the Olympics, in exploring areas often overlooked by project management and business studies researchers. Therefore considering the global impact of the Football World Cup it is time for a detailed examination of the planning, organization, management, implementation and related commercial features of this mega-sport event"--
Sommario
1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy; John Horne 3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock 4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup; Eva Kassens-Noor 10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr. 12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair
Info autore
Stephen Frawley is the Director of the Australian Centre for Olympic Studies at the UTS Business School, situated at the University of Technology, Sydney, Australia. He has published widely on the organization and impacts of mega-events including the Olympic Games and the Football World Cup.
Daryl Adair lectures in Sport Management and is the Deputy Director of the Australian Centre for Olympic Studies at University of Technology, Sydney, Australia. He has published papers on the Olympic Movement and the management of the Football World Cup.
