Retail Internationalization in China - Expansion of Foreign Retailers

Informationen zum Autor LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China. Klappentext As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. Zusammenfassung As potentially the largest retail market! China has attracted a great number of foreign retail operations. Based on case study research! this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. Inhaltsverzeichnis Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications

Sommario

Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications

Dettagli sul prodotto

• Autori: Lisa Qixun Siebers, Lisa Qixun Qixun Zhang, L Qixun Siebers, L. Qixun Siebers, Lisa Qixun Siebers, SIEBERS LISA QIXUN, Lisa Zhang, Lisa Qixun Zhang
• Editore: Palgrave UK
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 19.07.2011
• EAN: 9780230293373
• ISBN: 978-0-230-29337-3
• Pagine: 224
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marketing, B, Business, Planning, Economics, Organization, Market research, trade, Business & management, International business, Organizational theory & behaviour, International Economics, Commerce, Management science, International business enterprises, Palgrave Business & Management Collection, Trade and Retail, China;data analysis;internationalization