The Rise of Brands

Zusatztext 'A terrific introductory text on a highly pervasive phenomenon: well researched! highly accessible! and eminently readable. Moor takes us from the emergence of branding as a mark of origin or ownership to its current ascendancy as an abstract! experiential form of communication that is endlessly promoted and feverishly protected by its keepers - including non-profits and political parties.'Matt Soar! Concordia University! Canada. Informationen zum Autor Liz Moor is Senior Lecturer in Media and Cultural Studies at Middlesex University. Zusammenfassung Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society. Inhaltsverzeichnis 1. Introduction: The Rise of Brands2. The Brand in History3. Brands, Culture and Economy4. Branded Spaces5. Intellectual and Other Forms of Property6. National Brands and Global BrandsConclusion

Dettagli sul prodotto

• Autori: Liz Moor, Moor Liz
• Editore: Berg Publishers Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.10.2007
• EAN: 9781845203832
• ISBN: 978-1-84520-383-2
• Pagine: 192
• Dimensioni: 156 mm x 234 mm x 14 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Scienze umane, arte, musica > Arte > Architettura d'interni, design; Social Theory, Product Design, SOCIAL SCIENCE / Sociology / General, DESIGN / Product, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies