Exploring Strategy Text & Cases Plus MyStrategyLab - With Online resource

Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.

Dettagli sul prodotto

• Autori: Gerry Johnson, Kevan Scholes, Richard Whittington
• Editore: Financial Times
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.03.2011
• EAN: 9780273737025
• ISBN: 978-0-273-73702-5
• Pagine: 878
• Peso: 1505 g
• Illustrazioni: w. num. col. figs.
• Serie: Financial Times; Financial Times
• Categorie: Scienze sociali, diritto, economia > Economia > Economia aziendale; Unternehmensstrategie