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Sommario
Executive Summary. Foreword. Acknowledgments. Introduction. The Concepts and Mechanics of Fundraising. Understanding How Endowments Work. Significance of Contemporary Philanthropy in Higher Education. The Great Wealth Transfer. An Organizational Guide to the Rest of the Monograph. The Influence of Philanthropy on American Higher Education. British Support for the Creation of American Higher Education. Support from the American Colonies. Influence of Individual Donors. Issues of Donors' Control. Giving as a Collective: Alumni Giving and the Beginning of Systematic Solicitation. Conclusion. Who Is Philanthropic? Philanthropy by Nontraditional Donors. Overview of the Landscape. African American Giving and Philanthropy. Latino Philanthropy. Asian American Philanthropy. American Indian Philanthropy. Conclusion. Women and Philanthropy. Volunteering. Giving Decisions Among Couples. Organizational Choice. Conclusion. What Guides the Study of Philanthropy and Fundraising? Motivations. Conclusion. Engaging Students and Young Alumni: The Importance of Cultivating the Next Generation of Donors. Giving Across the Generations. Engaging Youth in Philanthropy. Who Gives? Adding Science to the Art of Fundraising: The Power of Using Data in Fundraising Strategy. A Critical Look at Philanthropic Giving. Conclusion and Challenges for Future Research. Notes. Appendix A: Fundraising Mechanics. Appendix B: Philanthropic Research Resources. References. Supplemental Bibliography. Name Index. Subject Index. About the Author.
