Blockbusters - The Five Keys to Developing GREAT New Products

Informationen zum Autor Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field. Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey. Klappentext What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork Zusammenfassung What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork ...

Dettagli sul prodotto

• Autori: Gary S Lynn, Gary S / Reilly Lynn, Gary S. Lynn, Richard R Reilly, Richard R. Reilly
• Editore: Harper Collins Usa
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 14.08.2003
• EAN: 9780060084745
• ISBN: 978-0-06-008474-5
• Pagine: 272
• Dimensioni: 140 mm x 221 mm x 17 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Economia aziendale; Advertising, BUSINESS & ECONOMICS / Marketing / General, Sales and marketing, Educational: Business studies and economics, Research and development management, BUSINESS & ECONOMICS: Management, BUSINESS & ECONOMICS: Leadership, SELF-HELP: Creativity, BUSINESS & ECONOMICS: Advertising & Promotion, BUSINESS & ECONOMICS: Motivational, BUSINESS & ECONOMICS: Marketing / Research, BUSINESS & ECONOMICS: Development / Business Development, BUSINESS & ECONOMICS: Public Relations, BUSINESS & ECONOMICS: Marketing / Industrial, BUSINESS & ECONOMICS: Marketing / Multilevel