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What may a German entrepreneur do if from Chinese customers permanently horror news are arriving, although his company otherwise enjoys satisfied customers all over the world? Bernhard Wessling drew the conclusions. Jettisoning all his prejudices and fears, he moved into the boom town of ShenZhen, near HongKong. Six years he lived and worked in China, read many books about China and rejected all advice. He traced and found his own way, and he succeeded.The author - called "LaoWei" by his Chinese friends - introduces the readers to China in an uncommon manner: humorously, excitingly and laxly telling. He presents fireworks of incidents that develop faster and faster. Beginning with his own fears and the first contacts, he lets the readers witness the setup of his company, the creative solutions to countless problems and the discovery of intriguing oases of nature. The scenes, sometimes touching, sometimes slapstick-like, sometimes profoundly serious, interlock and generate in the heads of the readers a sequence of bright and moving pictures.The observations of the author deeply delve below the surface. He avoids the jargon of standard China books and manuals about how to have success in China and what to strictly avoid. Rather, the reader finds a lively description of how a successful business network was established.The author illustrates the story-telling non-fiction book with more than 140 of his own photos taken of the life on the streets, in the parks and of astonishing nature discoveries, right in the mega town of ShenZhen.
Info autore
Der Unternehmer Dr. Bernhard Weßling gründete 1996 Ormecon International, eine Gruppe weltweit operierender Firmen im Bereich der Nanotechnologie. Er ist Chemiker und hat nach jahrelanger Forschung die neuen Nano-Materialien der Klasse der "Organischen Metalle" entdeckt und in verschiedene Märkte der Elektronik-Industrie eingeführt.
