Web Metrics

In the wake of the dot-com crash, corporations recognise more than ever the need to measure and analyse the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners.

Dettagli sul prodotto

• Autori: Jim Sterne
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 24.07.2002
• EAN: 9780471220725
• ISBN: 978-0-471-22072-5
• Pagine: 448
• Dimensioni: 187 mm x 233 mm x 23 mm
• Categorie: Libri scolastici > Didattica > Formazione professionale; Internetmarketing