Ulteriori informazioni
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Sommario
Incite.- It may come as a surprise: Successful change management is mainly a matter of letting it happen.- The human factor in change processes: Success factors from a socio-psychological point of view.- Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it?.- The power of ideas - Reputation management and successful change.- Change management in alliances.- Insight.- Winning people's hearts and minds.- Use of multipliers in change communication: How credible personal communication can make change effective.- Why engagement matters - From command and control to collective learning via social software.- The importance and use of analyses in change management.- Inside.- The quiet transformation of an ugly duckling: The German Federal Employment Agency's gradual transition - From a bottomless pit for taxpayers' money to an efficient service provider.- How to develop a strategic business unit within a historical and sound structure: The formation of Radeberger Group.- Managing complex change: Challenges at the National Health Service Greater Glasgow and Clyde.- Taming the lion: How to keep a programme office up and running.- Beyond.- A matter of trust - A journey through the Five Continents of Change Management.
Info autore
Prof. Dr. Joachim Klewes lehrt als Honorarprofessor an der Heinrich-Heine-Universität Düsseldorf und ist als internationaler Change- und Kommunikationsberater tätig.§Bereits 1988 gründete er gemeinsam mit seinem Partner Paul J. Kohtes die Beratungsagentur Kohtes & Klewes Kommunikation, die heute unter Ketchum Pleon firmiert. 1997 startete er die Beratungsgesellschaft k.brain, spezialisiert auf den Bereich Strategieentwicklung. Später war er Gesellschafter, Member of the Board und President Europe von Edelmann Public Relations Worldwide.§Weitere von Klewes gegründete und unverändert aktive Unternehmen sind:§- das 1998 gemeinsam mit Nicole Warthun und Thomas Quast gegründete Kommunikationsforschungs-Institut com.X in Bochum.§- die 2000 in Kooperation mit Alexander Güttler etablierte Beratungsagentur Güttler + Klewes, aus der sich die komm.passion group entwickelte. Nach dem Verkauf seiner komm.passion-Anteile wirkt Klewes seit 2006 wieder als Senior Partner der Kommunikationsagentur Ketchum Pleon.§- die 2010 von Klewes gegründete Change Centre Foundation mit Sitz in Schloss Pesch bei Düsseldorf.
Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).
Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.
Riassunto
"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.
Testo aggiuntivo
From the reviews:
"This is a book about change … . It’s a collection of 14 articles including four case studies. … ‘a collection of articles intended to inspire those involved in the practical implementation of change’." (Rodney Gray, Strategic Communication Management, Issue 11, 2008)
Relazione
From the reviews:
"This is a book about change ... . It's a collection of 14 articles including four case studies. ... 'a collection of articles intended to inspire those involved in the practical implementation of change'." (Rodney Gray, Strategic Communication Management, Issue 11, 2008)
