Handbook on Electronic Commerce

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. Indispensable for academics and professionals who are interested in Electronic Commerce and Internet Business.

Dettagli sul prodotto

• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.01.2000
• EAN: 9783540658221
• ISBN: 978-3-540-65822-1
• Pagine: 723
• Peso: 1082 g
• Illustrazioni: w. 112 figs.
• Serie: International Handbooks on Information Systems; International Handbooks on Information Systems
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing