Fr. 312.00

The Handbook of Design Management

Inglese · Copertina rigida

Spedizione di solito entro 2 a 3 settimane (il titolo viene stampato sull'ordine)

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Informationen zum Autor Rachel Cooper OBE was Distinguished Professor of Design Management and Policy at Lancaster University, UK until her untimely death in 2025 as the Handbook of Design Management 2nd edition was being completed. Sabine Junginger is visiting professor at both Macromedia University, Germany and Jiangnan School of Design, China. She is also a fellow at the Hertie School of Governance, Germany. She has edited both Designing Business and Management (2016) with Jurgne Faust, and also the Handbook of Design Management (2011) with Rachel Cooper. She has had articles published in various journals, including Design Issues , The Design Journal , The Journal of Business Strategy and the Design Management Review . Klappentext The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers. Zusammenfassung The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers. Inhaltsverzeichnis Preface by Peter Gorb General Introduction: Design Management - A Reflection by Rachel Cooper and Sabine Junginger, Lancaster University, UK SECTION 1: TRADITIONS AND ORIGINS OF DESIGN MANAGEMENT Editorial Introduction 1 A Place for Design in Management Education? by L. Bruce Archer 2 Design Management: Why is it needed now? by Michael Farr 3 Silent Design by Peter Gorb and Angela Dumas 4 The Designer and Manager Syndrome by Misha Black 5 Organising Design Activities by Mark Oakley 6 Design: A Powerful but Neglected Strategic Tool by Philip Kotler and G. Alexander Rath 7 Into a Changing World by James Pilditch SECTION 2: NEW EDUCATIONAL PERSPECTIVES FOR DESIGNERS AND MANAGERS Editorial Introduction 8 New Approaches to Design and Management in India by Anuja Agarwal and Uday Salunkhe, Welingkar Instit...

Dettagli sul prodotto

Autori Rachel Cooper, Sabine Junginger, Thomas Lockwood
Con la collaborazione di Rachel Cooper (Editore), Sabine Junginger (Editore), Thomas Lockwood (Editore), Lockwood Thomas (Editore)
Editore Berg Publishers Ltd
 
Lingue Inglese
Formato Copertina rigida
Pubblicazione 31.08.2011
 
EAN 9781847884886
ISBN 978-1-84788-488-6
Pagine 544
Dimensioni 180 mm x 254 mm x 35 mm
Categorie Scienze sociali, diritto, economia > Economia
Scienze umane, arte, musica > Arte > Architettura d'interni, design

Product Design, DESIGN / Product, BUSINESS & ECONOMICS / Management, Management of specific areas

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