Competition and Marketing Strategies in the Pharmaceutical Industry - Rle Marketing

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Sommario

1. Introduction 2. Selected Characteristics of the Market for Ethical Pharmaceutical Products 3. Patterns of Competition within the Industry 4. Marketing Strategies 5. The United States: A Comparative Analysis 6. Predictable Changes in the Competitive Environment 7. Competition in the Over-the-Counter Market.

Riassunto

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Dettagli sul prodotto

• Autori: Stuart St P. Slatter, Stuart St P Slatter, Stuart St P. Slatter
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 22.08.2014
• EAN: 9781138793521
• ISBN: 978-1-138-79352-1
• Pagine: 152
• Serie: Routledge Library Editions: Ma; Routledge Library Editions: Marketing; Routledge Library Editions: Ma
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Industries / Manufacturing, Sales & marketing, Manufacturing industries, Sales and marketing, Pharmaceutical industries, Advertising;Marketing