Quantitative Models in Marketing Research

Klappentext This 2001 book presents important and practically relevant quantitative models used for marketing research. Zusammenfassung This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion! which includes: a demonstration of the mechanics of the model! empirical analysis! real world examples! and interpretation of results and findings. Inhaltsverzeichnis List of figures; List of tables; Preface; 1. Introduction and outline of the book; 2. Features of marketing research data; 3. A continuous dependent variable; 4. A binomial dependent variable; 5. An unordered multinomial dependent variable; 6. An ordered multinomial dependent variable; 7. A limited dependent variable; 8. A duration dependent variable; Appendix; Bibliography; Author index; Subject index.

Dettagli sul prodotto

• Autori: Philip Hans Franses, Philip Hans Paap Franses, Richard Paap
• Editore: Cambridge University Press ELT
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.06.2010
• EAN: 9780521143653
• ISBN: 978-0-521-14365-3
• Pagine: 224
• Categorie: Scienze naturali, medicina, informatica, tecnica > Matematica; Scienze sociali, diritto, economia > Economia > Altro