Origination - The Geographies of Brands and Branding

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Sommario

Series Editor Preface viii
 
Acknowledgements ix
 
Permissions x
 
List of Tables xi
 
List of Figures xii
 
1 Introduction 1
 
2 The Geographies of Brands and Branding 23
 
3 Origination 59
 
4 'Local' Origination ... Newcastle Brown Ale 88
 
5 'National' Origination ... Burberry 112
 
6 'Global' Origination ... Apple 139
 
7 Territorial Development 171
 
8 Conclusions 194
 
References 207
 
Index 224

Info autore

Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andrés Rodríguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011), and co-editor of Handbook of Local and Regional Development (2011) (with Andrés Rodríguez-Pose and John Tomaney).

Riassunto

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

Dettagli sul prodotto

• Autori: a Pike, Andy Pike
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.05.2015
• EAN: 9781118556382
• ISBN: 978-1-118-55638-2
• Pagine: 248
• Serie: RGS-IBG Book Series; RGS-IBG Book Series; Rgs-Ibg Book
• Categorie: Scienze naturali, medicina, informatica, tecnica > Geoscienze > Geografia; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Soziologie, Geographie, Sociology, Geography, Mediensoziologie, Kulturgeographie, Sales and marketing, Social & Cultural Geography, Sozio- u. Kulturgeographie, Sociology of the Media