Ulteriori informazioni
Publishing Business assesses the contribution of the business press and the publication of print to the economic transformation of England in the long eighteenth century. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house. This book examines the broader social relationship between publication and the practical conduct of trade in the age of Enlightenment.
Sommario
The Mediation of the Press
England and the Uneven Economic Miracle
The Printed and the Printers
Serviced by Stationery and Printing
Printing and the City of London
Advertising
The Advertisers
Intelligence
Instruction and Guidance
Widening Discussion
Business, Publishing and the Gentleman Reader
Conclusion
Select Bibliography
Info autore
James Raven is a Fellow of Magdalene College, University of Cambridge, and a Fellow of the British Academy, the Society of Antiquaries, and the Royal Historical Society. He was previously Professor of Modern History at the University of Essex, and Professorial Fellow and Reader in Social and Cultural History, University of Oxford.
Riassunto
Many more people encountered newspapers, business press products or jobbing print than the glamorous books of the Enlightenment. This book looks at the way in which print effected a business revolution.
