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Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Sommario
0: Preface
1: Understanding the importance of a good website
2: The growing importance of mobile-friendly websites
3: Understanding the legal requirements
4: Understanding domain names
5: Meeting your website designer/developer
6: Getting to know basic search engine optimization (SEO)
7: Understanding hosting
8: 'This site may harm your computer'
9: DIY websites - and avoiding pitfalls
10: You have your website - now what?
Appendix 1: Glossary of terms
Appendix 2: Useful references and links
Appendix 3: Sources and acknowledgements
0: Index
