Strategy and Tactics of Pricing - 5th international edition

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

Sommario

Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Financial Analysis Chapter 8: Pricing Over the Product Life Cycle Chapter 9: Pricing Strategy Implementation Chapter 10: Costs Chapter 11: Competition Chapter 12: Ethics and the Law

Dettagli sul prodotto

• Autori: John Hogan, John E. Hogan, Thomas Nagle, Thomas T. Nagle, Joseph Zale
• Editore: Prentice Hall
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.08.2013
• EAN: 9781292023236
• ISBN: 978-1-292-02323-6
• Dimensioni: 215 mm x 275 mm x 10 mm
• Serie: Pearson International Edition; Pearson New International Edition; Pearson New International Edition
• Categoria: Scienze sociali, diritto, economia > Economia