Ulteriori informazioni
Informationen zum Autor Sky Marsen specialises in professional communication and text analysis. She has lectured in these internationally! including at California Institute of Technology! US and Victoria University of Wellington! NZ. She has also managed business communication projects! and advised corporate clients. Klappentext At the cutting edge of successful business and technology ventures are individuals who can use writing effectively to persuade! sell! instruct and explain. Whatever your expertise! strong writing skills will increase your chances of professional success. How well prepared are you for the challenges of professional communication? This third edition - now with a new chapter on writing for the public - is a comprehensive and engaging guide to writing for business! industry and technology. Based on research in the field! it covers all the major writing needs of the workplace! preparing you to communicate effectively with management! clients! peers and the wider public. You will understand how to: ? Analyse your audience and the requirements of a project! and plan your document ? Research a topic successfully using both print and electronic sources ? Present technical topics to non-specialist readers ? Write and format business reports! proposals and magazine articles ? Work collaboratively in teams ? Edit your own and others' texts for style and grammar This book will build your expertise and increase your confidence as a professional communicator! through the explanation of communication principles! analysed examples! and practical activities. Zusammenfassung Offers a comprehensive interdisciplinary introduction to professional writing for different media! synthesising methods and ideas developed in linguistics! journalism! public relations and marketing. This third edition contains new material on public relations writing and social media! as well as additional material on digital sources. Inhaltsverzeichnis Acknowledgements.- Preface.- 1. The Writing Process.- 2. Style and Effect.- 3. Short Business Documents.- 4. Research Methods.- 5. Business and Technology Journalism.- 6. Writing for the Public.- 7. Report Writing.- 8. Critical Thinking for Management.- 9. Working in Teams.- 10. Revising and Editing .- Appendix Job Applications.- References.- Bibliography.- Index. ...
Sommario
Acknowledgements.- Preface.- 1. The Writing Process.- 2. Style and Effect.- 3. Short Business Documents.- 4. Research Methods.- 5. Business and Technology Journalism.- 6. Writing for the Public.- 7. Report Writing.- 8. Critical Thinking for Management.- 9. Working in Teams.- 10. Revising and Editing .- Appendix Job Applications.- References.- Bibliography.- Index.
