201 Great Ideas for Your Small Business

Informationen zum Autor JANE APPLEGATE is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events. Klappentext Praise for 201 Great Ideas for Your Small Business, Third Edition "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff." ?Tom Peters, author of The Little BIG Things: 163 Ways to Pursue Excellence and coauthor of In Search of Excellence "Think of this book as the Physician's Desk Reference of small business. You may not use all 201 ideas at once, but over the course of building your business, you'll probably need many of them. Jane has done a fantastic job of compiling this knowledge." ?Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions "This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate's ideas every day. Even if you've been in business for a while, I guarantee you will learn ten new things you didn't have a clue about before." ?Cliff Ennico, nationally syndicated small business columnist, and author of fifteen books including Small Business Survival Guide and The eBay Seller's Tax and Legal Answer Book 201 Proven Tips for Making Your Small Business a Huge Success From Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country's brightest and best business minds. Covers all key areas of business success?from managing people to managing money, marketing your business to creating a giant online presence Includes dozens of inspiring and instructive real-life success stories from small business owners from around the nation Arms you with tested-in-the-trenches strategies for thriving in challenging economic times Features advice and guidance from legendary VIPs interviewed for the book, including Michael Bloomberg, Tom Peters, Lillian Vernon, Wally Amos, Kay Koplovitz, Guy Kawasaki, and more It may be a small business, but it's a big deal to you, your employees, and your customers. Read 201 Great Ideas for Your Small Business, Third Edition and discover how to make it the best it can be. Zusammenfassung Completely revised and updated edition of this very popular and successful small business bookThe first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.* Details how business owners can use online marketing and social networking more effectively* Offers timely strategies for thriving in challenging economic times* Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael BloombergIt may be small, but your business is a big deal to you, your customers, and employees. 201 G...

Sommario

Introduction.
 
Chapter 1: Management Strategies.
 
1. Always Deal with Decision Makers.
 
2. Never Work with Anyone Who Gives You a Headache or a Stomachache.
 
3. Don't Be Afraid to Reinvent Your Business.
 
4. Add Spirituality to Your Business Life.
 
5. Ask for a Quick "Yes" or "No".
 
6. Say Goodbye to Corporate Life.
 
7. Create an Informal Advisory Board.
 
8. Move Your Business into an Incubator.
 
9. Organize a Company Retreat.
 
10. Create a Greener and Safer Workplace.
 
11. Think Ergonomically.
 
12. Make Meetings More Productive.
 
13. Meet Clients in Elegant Public Places.
 
14. Work the Phones or Walk the Floor.
 
15. Join or Create a Peer Support Group.
 
16. Know When to Reach Out for Help.
 
17. Hire a Great Lawyer.
 
18. Seek Help from a Restaurant Consultant.
 
19. Thank Everyone You Work With.
 
20. Move Your Business into a Main Street Revitalization Zone.
 
21. Ask Your Staff to Evaluate You.
 
22. Cross-Train Your Employees.
 
23. Create a Disaster Recovery Plan.
 
Chapter 2: Money Matters.
 
24. Become a Profit Enhancement Officer.
 
25. Write a Killer Business Plan.
 
26. More Insider Tips to Woo Investors.
 
27. Find Yourself an Angel.
 
28. Hire a Virtual Chief Financial Officer.
 
29. Choose the Right Bank.
 
30. Create a Sensitivity Analysis.
 
31. Find a Good Accountant.
 
32. Work with an Enrolled Agent to Do Your Taxes.
 
33. Find a Strategic Partner to Invest in Your Company.
 
34. Even Out Your Cash Flow.
 
35. Consider Buying a Franchise.
 
36. Franchise Your Business Concept.
 
37. Barter for Goods and Services.
 
38. Seek Vendor Financing.
 
39. EB-5 Visas for Foreign Investors.
 
40. Invest in Yourself by Tapping Your 401(k).
 
41. Apply for a Government-Backed Bank Loan.
 
42. Invoice Bimonthly and Add an Overhead Charge.
 
43. Ask for a Deposit.
 
44. Lock Your Supply Cabinet.
 
45. Set Up a Retirement Plan.
 
46. Establish an Employee Stock Ownership Plan (ESOP).
 
47. Find a Good Independent Insurance Broker.
 
48. Buy Disability Insurance.
 
49. Hire a Debt Arbitrator.
 
50. Collect the Money People Owe You.
 
51. Accept Credit Cards.
 
52. Work Part Time to Support Your Business.
 
53. Expand Your Vendor Network.
 
54. Check Out Economic Development Incentives.
 
55. Produce an Independent Film.
 
56. Buy Prepaid Legal Insurance or Make a Deal with a Law Firm.
 
57. Find the Right Office Space.
 
58. Hire a Savvy Real Estate Broker.
 
59. Share Space with a Compatible Business.
 
60. Buy Used Office Furnishings.
 
61. Sell Your Business at the Right Time and Price.
 
62. Sell Your Company to an Industry Giant.
 
Chapter 3: Technology and Telecommunications.
 
63. Twitter for Business: Tips from Guy Kawasaki.
 
64. Facebook Tips for Business Owners.
 
65. Use Skype for Business.
 
66. Set Up a Teleconference.
 
67. Make the Most of Voice Mail.
 
68. Don't Let E-Mail Rule or Ruin Your Life.
 
69. Take This Technology Checkup.
 
70. Smart Technology and Telecommunication Toys to Buy for Your Business.
 
71. Post Videos and Photos on Your Web Site.
 
72. Consider a Cloud-Based Telephone Service.
 
73. Create a Dynamic Web Site.
 
74. The Truth about Search

Dettagli sul prodotto

• Autori: Jane Applegate
• Editore: Bloomberg Press
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 15.06.2011
• EAN: 9780470919668
• ISBN: 978-0-470-91966-8
• Pagine: 336
• Serie: Bloomberg; Bloomberg
• Categorie: Guide e manuali > Diritto, professione, finanze; Scienze sociali, diritto, economia > Economia > Management; Business & management, Klein- und Mittelbetrieb, Wirtschaft u. Management, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung