Representing Consumers - Voices, Views and Visions

Informationen zum Autor Barbara Stern Klappentext Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches. Zusammenfassung Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches. Inhaltsverzeichnis List of plates, List of figures, List of tables, List of poems, List of contributors, Introduction: The problematics of representation, PART 1 Researchers and representation, PART 2 Representation and verbal data, PART 3 Representation and pictorial data, PART 4 Pragmatics, innovation, and critical issues, Index

Dettagli sul prodotto

• Autori: Barbara Stern, Stern Barbara
• Con la collaborazione di: Barbara Stern (Editore), Barbara B. Stern (Editore), Stern Barbara (Editore)
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 24.09.1998
• EAN: 9780415184137
• ISBN: 978-0-415-18413-7
• Pagine: 416
• Serie: Routledge Interpretive Market; Routledge Interpretive Marketing Research; Routledge Interpretive Market
• Categorie: Saggistica > Politica, società, economia > Politica; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marktforschung, Konsum, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing, Sociology: work & labour, Sales and marketing, Sociology: work and labour