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Informationen zum Autor Douglas T. Kenrick is a professor of psychology at Arizona State University and the author of Sex, Murder, and the Meaning of Life . He lives in Tempe, Arizona. Vladas Griskevicius is McKnight Professor of Marketing and Psychology at the Carlson School of Management at the University of Minnesota. He lives in Edina, Minnesota. Klappentext Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard -- only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right -- or is there another possibility? In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making. From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical -- there's more than one "you" making decisions. Although it feels as if there is just one single "self" inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls.The Rational Animal will transform the way you think about decision making. And along the way, you'll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you. "Do you want to understand all kinds of human judgment errors that seemed inexplicable before? And do you want to be able to profit handsomely from that new and deep form of understanding? Then don't miss the profound insights of this groundbreaking book."--Robert B. Cialdini, author of "Influence: The Psychology of Persuasion"""The Rational Animal" is so persuasive that it could convince an ardent Wall Street economist to throw away his copy of Adam Smith's "The Wealth of Nations" and replace it with Charles Darwin's "The Origin of Species"."--Noah J. Goldstein, UCLA Anderson School of Management, and coauthor of "Yes! 50 Scientifically Proven Ways to be Persuasive" Why the theory of "predictable irrationality" in humans is wrong-a leading psychologist and a business school professor show that underneath all our biases and misjudgements lies a deeply rational ancestral system of decision-making Zusammenfassung Why the theory of "predictable irrationality" in humans is wrong-a leading psychologist and a business school professor show that underneath all our biases and misjudgements lies a deeply rational ancestral system of decision-making...
