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Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.
Sommario
TBC
Contents.
List of figures.
List of case studies.
Forms for the new event organizer.
Preface.
Part 1: THE EVENTS BUSINESS.
1. An introduction to events.
2. The market demand for events.
3. The events business: supply and suppliers.
4. Social, economic, political and developmental implications.
Part 2: MANAGING EVENTS.
5. Making a start and planning the event.
6. Financial management and the budget.
7. Event logistics.
8. Marketing and public relations for events.9. Risk management and legalities.
10. Event project management and set-up issues.
11. The organization manager and the team: during the event.
12. Closedown, evaluation and legacies.
Glossary.
Index.
Riassunto
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.
