Sage Handbook of Marketing Theory

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in marketing theory.

Dettagli sul prodotto

• Autori: Pauline Maclaran, Pauline (EDT)/ Saren Maclaran, Pauline Saren Maclaran, Michael Saren, Barbara Stern, Barbara Maclaran Stern, Mark Stern Tadajewski
• Con la collaborazione di: Pauline Maclaran (Editore), Michael Saren (Editore), Barbara Stern (Editore), Mark Tadajewski (Editore)
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 25.03.2013
• EAN: 9781446270516
• ISBN: 978-1-4462-7051-6
• Pagine: 544
• Categoria: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing