Strategic Management of Technological Innovation 4th Edition

Offers a text for the Technology and Innovation Management course. This title provides students with the knowledge needed enhance case discussion and analysis.

Sommario

Chapter 1 - Introduction
Part One - Industry Dynamics of Technological Innovation
Chapter 2 - Sources of Innovation
Chapter 3 - Types and Patterns of Innovation
Chapter 4 - Standards Battles and Design Dominance
Chapter 5 - Timing of Entry
Part Two - Formulating Technological Innovation Strategy
Chapter 6 - Defining the Organization's Strategic Direction
Chapter 7 - Choosing Innovation Projects
Chapter 8 - Collaboration Strategies
Chapter 9 - Protecting Innovation
Part Three - Implementing Technological Innovation Strategy
Chapter 10 - Organizing for Innovation
Chapter 11 - Managing the New Product Development Process
Chapter 12 - Managing New Product Development Teams
Chapter 13 - Crafting a Deployment Strategy

Dettagli sul prodotto

• Autori: Melissa Schilling, Melissa A Schilling, Melissa A. Schilling
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2013
• EAN: 9780071326445
• ISBN: 978-0-07-132644-5
• Serie: McGraw-Hill International Editions; McGraw-Hill International Editions
• Categoria: Scienze sociali, diritto, economia > Economia