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Zusatztext "It is very rare to read an entire business book from cover to cover like you would a novel! and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world! Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story! to be sure! but it’s one that shares the bruises! scars! and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic ‘brand.’" Informationen zum Autor Marc Ecko is an American fashion designer, entrepreneur, and artist. He left the safety of pharmacy school and—armed with only hustle, sweat equity, and creativity—turned $5,000 into a global corporation now worth hundreds of millions of dollars. He is the founder of Marc Ecko Enterprises, a fashion and lifestyle company, and the founder and chairman of Complex Media, the world’s leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Visit him online at BeingMarcEcko.com, Unlabel.me, or on Twitter @MarcEcko. Klappentext Marc Ecko! starter of Ecko Unltd and turned it into a media empire! reveals his formula for building an authentic brand or business. No one has made STAR WARS cooler than ECKO. Marc's unique vision became a global force. This is the text book I wish I could have bought in college. --George Lucas Unlabel This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula: Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6 Zusammenfassung Marc Ecko, starter of Ecko Unltd and turned it into a media empire, reveals his formula for building an authentic brand or business....
