Understanding Global Cultures, 5th Ed. + Paradoxes of Culture and - Globalizatio

Martin J. Gannon, Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity, Fifth Edition

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally and/or cognitively, for example, the Japanese garden -as a method for understanding the cultural mindsets of individual nations, clusters of nations, two continents, and diversity in each nation. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

Martin J. Gannon, Paradoxes of Culture and Globalization

What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops cross-cultural paradoxes essential for understanding globalization.

Meet author Martin J. Gannon! www.csusm.edu/mgannon

Martin J. Gannon is also the author of the bestselling text Understanding Global Cultures (SAGE, Third Edition, 2004) and Cultural Metaphors: Readings, Research Translations, and Commentary (SAGE, 2000).

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Info autore

Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University's International Landmark Award. Professor Gannon has authored, co-authored, or co-edited 90 articles and 17 books, including Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 30 nations for various periods of time as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his Homepage at California State University San Marcos: www.faculty.csusm.edu/mgannon

Dettagli sul prodotto

• Autori: Martin J. Gannon
• Editore: Sage Publications Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 18.07.2012
• EAN: 9781452257068
• ISBN: 978-1-4522-5706-8
• Categoria: Scienze sociali, diritto, economia > Economia > Economia internazionale