Strategic Communications for School Leaders

Informationen zum Autor By Vicki Gunther; James McGowan and Kate Donegan Klappentext Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Inhaltsverzeichnis AcknowledgmentsIntroductionSection I. Why Communication Is ImportantChapter 1: The Public Has a Right to KnowChapter 2: School Districts Need to Engender TrustChapter 3: School Districts Need to Advocate for ThemselvesSection II. How Best to CommunicateChapter 4: Know Who's Listening and How to Reach ThemChapter 5: Align Communications with District Goals and ValuesChapter 6: Show, Don't TellChapter 7: Cultivate CredibilityChapter 8: Take Advantage of TechnologyChapter 9: Develop a Strategic Communications PlanSection III. It All Comes TogetherChapter 10: What Happens When Your Communications Are WorkingAppendix IAppendix IIAppendix IIIAppendix IVAppendix VBibliography

Dettagli sul prodotto

• Autori: Kate Donegan, Donegan Kate, Vicki Gunther, Vicki Mcgowan Gunther, Vicki/ McGowan Gunther, Gunther Vicki, James McGowan, McGowan James
• Editore: Rowman and Littlefield
• Lingue: Inglese
• Raccomandazione d'eta': 18 a 22 anni
• Formato: Copertina rigida
• Pubblicazione: 16.03.2011
• EAN: 9781442209428
• ISBN: 978-1-4422-0942-8
• Pagine: 198
• Categorie: Scienze umane, arte, musica > Pedagogia > Istruzione; EDUCATION / Administration / General, Organization & management of education, Educational administration and organization, Faculty Resources;Professor Resources;Teacher Resources